The bottled water industry has been growing worldwide for various reasons. For example, major beverage companies have added bottled water to their product lines, making it more widely available. In some regions, the lack of access to clean drinking water has led to an increase in the demand for bottled water. Additionally, global warming has caused temperatures to rise, leading to an increased demand for bottled water. Bottled water is convenient, tastes better, and is perceived as safer than tap water. Starting a bottled water business can be profitable. In this article, we will provide an overview of how to start a bottled water business and discuss a bottled water business plan(PDF, Word & Excel).
MARKET RESEARCH
One of the most important aspects of starting a bottled water business is researching and understanding the existing market and competitors. It is important to know who your competitors are, how they conduct their businesses, and what their strengths and weaknesses are. This will help you identify opportunities and develop a unique selling point for your bottled water business. You should pay attention to factors such as the scale of operation, water sources, processing methods, target clients, pricing, and marketing approaches. Knowing these things will help you develop a competitive advantage and succeed in the bottled water market. It is also important to have a detailed business plan that outlines your unique selling points and strategies for success. This will help you stay focused and organized as you start and grow your bottled water business.
LOCATION, PREMISES AND EQUIPMENT
When choosing a location for your bottled water business, there are several factors to consider. One important factor is the location’s accessibility and connectivity to strategic road networks. This will ensure that your bottled water can be easily distributed to customers and suppliers. You should also consider the security of the location and the availability of water supply. It is important to choose a location that is close to potential clients, suppliers, and human resources. Your bottled water business plan should include the costs of purchasing or leasing the premises.
To operate a bottled water business, you will need to set up a water treatment plant. This will require equipment such as bottling machines, filling machines, purification and treatment machines, labeling machines, and a water source, such as a borehole. The specific equipment you need will depend on the water purification methods you plan to use. For example, if you plan to purify water using reverse osmosis, you will need reverse osmosis machinery. You will also need water storage tanks. The costs of all the equipment should be included in your bottled water business plan.
TYPES OF BOTTLED WATER
There are different types of bottled water, and your bottled water business plan should outline the type of water you will be selling. Some common types of bottled water include mineral water, spring water, purified water, sparkling water, and flavored water.
Mineral water is water that contains significant amounts of dissolved minerals, such as calcium, sodium, and magnesium.
Spring water is water that is sourced from a spring and is often marketed as being pure and natural. Purified water is water that has been treated to remove impurities and contaminants.
Sparkling water, also known as carbonated water, is water that has been infused with carbon dioxide to give it a fizzy, bubbly texture.
Flavored water is water that has had natural or artificial flavors added to it.
Purified water is water that TDS low than 10 which means there is nothing in the water and very pure.
STAFF AND MANAGEMENT
In addition to the type of water you will be selling, your bottled water business plan should also include information about your staff and management, customer segmentation, marketing plan, and financial plan. You will need to hire staff to manage and operate your bottled water business, and your business plan should include the costs of wages and employee benefits. Your marketing plan should outline how you will promote and sell your bottled water, and your financial plan should include your projected income and expenses. Overall, a detailed bottled water business plan will help you stay organized and focused as you start and grow your bottled water business.
MARKETING PLAN
To successfully market your bottled water business, it is important to ensure that your water is properly branded and that it is visible to as many people as possible. One effective way to promote your bottled water is to make it available at commercial buildings, events, and fitness centers. You can also sponsor worthy causes by donating bottled water, and you can sell your water in supermarkets and shops. Working with street vendors and social media influencers can also help increase the visibility of your bottled water brand. In addition, building a website and having active social media accounts can help you connect with potential customers and promote your brand. A comprehensive marketing plan should be included in your bottled water business plan.
APPROACHES FOR BOTTLED WATER BUSINESS
When starting a bottled water business, it is best to start small or medium-sized, rather than trying to compete with large-scale companies like Coca Cola. By targeting smaller markets, you can test the demand for your bottled water and scale up operations as needed. One effective strategy for increasing sales is to offer custom-labeled bottled water for events and special occasions. You can also enter into agreements with food outlets, hotels, and other hospitality spots to guarantee a steady flow of repeat purchases. It is important to adhere to strict codes of quality assurance and integrity, and to obtain the necessary licenses and certification from local authorities and health inspection boards. In addition, packaging and pricing are crucial, and you should have a robust and active marketing strategy to promote your bottled water brand. Overall, starting a bottled water business is a viable and potentially profitable venture.
Starting a bottled water business is not difficult, and the demand for bottled water is high, so you can easily find your own niche in the market. However, it is important to adhere to strict codes of quality assurance and integrity, and to make sure you have the necessary licenses and certification from local authorities and health inspection boards. It is also wise to take insurance cover and to carefully consider your packaging and pricing. To be successful, you will need to have a robust and active marketing strategy that uses all available channels to promote your bottled water brand. Overall, starting a bottled water business can be a profitable venture if you carefully plan and execute your business strategy.